Advert Claymation

I decided that on this claymation that it was going to be an advert. The subject I chose my advert to be on was Cyber Bullying. The reason I did this was because I personally think it is a serious matter and needed addressing in any way shape or form. I chose to portray the advert in claymation rather than drawing it because it would save me time so that I could either send more time on the models or more time editing the advert video to make it look more professional. After I had made the decision of what I was going to use in regards to either drawing out my idea, using claymation or cutouts and also the decision on what subject the advert would be based on, I  did a story board on paper of what was going to happen/what could possibly happen and then started making the models.

The first model I put together was the Female, carefully trying to sculpt the body, clothes and hair. I did the eyes separately because I didn't want them to be just two black dots on the face. So I took two small balls of white play-dough and cut out and eye shape, then gently placing two black dots into the white part and then two even smaller white dots to give the eyes a sense of glint.

Front of the Female model:                                                                    Back of the Female model:

The next model I made after the Female model was the laptop that she would use. At first I was thinking of ways to make it, so in the end I just flattened out a decent sized layer of grey play-dough and cut one square out; then measuring out another square using the original as a template. Then I pieced the two squares against each other and moulded both ends that were touching together. Making an L shape so it looked like the start of an open laptop. Following that, I then made another square but this time white and smaller so that I could use this as a blank screen. Placing it onto the grey square that would be the screen. On the other blank grey square, I used a scalpel to create what looked like keys for the laptop.











I then continued to create the next clay model. After creating the laptop, I went on to make a bed that she would sit on. I did this by getting a chunk of white clay and softening it by squashing it back and forth in the palm of my hands to give it warmth so that I could mould the clay into a square. Once I had moulded the clay into a square and smoothed it's edges, I then created pillows out of yellow clay. Using the same method (Squishing the clay between the palms of my hands to create warmth to mould it). When the clay was warm enough for me to mould and shape, I made two little yellow squares using them as pillows. Leading onto making the bed cover, I used the same method but this time with a red-ish orange piece of clay. Yet again, once it was warm enough for me to mould and shape, I flattened the large and thick-ish piece of clay onto the table and then placed the white clay bed onto it. Marking how big the bed was with a scalpel at each of it's edges and then removing the bed so that I could cut out a larger square so that the red-ish orange sheet of clay would fit the white bed. Cutting a quarter of the red-ish orange clay off and replacing it with the pillows.

After doing this, I then made a little pill bottle out of the white clay I had left over from making the bed. I got literally a pinch of black clay and flattened it onto the table, cut out a small thin strip and then put it around the white bottle I had made. Yet again, I did this by making the clay warm to mould it. After this was done, everything I had to make was finished and ready to be filmed.