Story board

Proposal for Advert.

Name: Claire Noble.

Date: Wednesday 12th February 2014

Format: The format of this proposal will be of an advert.

Sector (Marketing): Television Advertisements, Billboards and Buses.

Working Title: Cyber Bullying Advert.

Intended Audience and Age: My intended audience is teenagers. The reason it is aimed at teenagers is because a child wouldn't understand why someone would self harm or consume a bottle of pills, so I thought it best that the advert was aimed at teenagers.

Summary Of Content: A summary of my advert is that it will be about a girl on her Facebook account, posting something on her wall (Others news feed) about being stressed with everything and feeling pressure and some rude and unneeded comments are shown on her post. Making her feel worse and causing her to have a mental break down. She then goes to get pills that she's hid under her bed and takes as many as she can. After that there will be a shot were the bottle is on the floor and her hand is next to the bottle; her body limp on the floor. Then the end credits saying "Children should be able to live a life free from bullying and harassment. It's time that we all took a stand against this." 

Type of Media: The type of media I will be doing is claymation. The reason I am doing claymation is because it will be easier moving the clay figure about rather than trying to draw the figure perfectly on paper. This decision will safe me time and will allow me to add sound effects because of that free time.

Length of Product: The length of my product will be thirty seconds long which is the average time for an advertisement.

Legal and Ethnical considerations: This film may cause harm and offence due to the amount of violence, not suitable for children, and may have gambling in it.